Textured Hair Care Leader SheaMoisture Talks Hair Care

SheaMoisture’s hair care products are well-known in the textured hair care industry, particularly recognized for its dedication to providing products that cater to curly, coily, and kinky hair types. As a leader in this space, SheaMoisture has been at the forefront of promoting inclusive beauty standards, addressing the unique needs of individuals with textured hair, and securing their presence in mainstream retail stores and online outlets. Thanks to SheaMoisture, many people have fully embraced their textured hair and are confident that they can find a plethora of products from any of their 10+ collections that they offer. 

We are particularly happy to partner with SheaMoisture for the August Takeover Box available now on our website. as we celebrate our 11th Anniversary and honor Black Business Month. Not only has SheaMoisture supported COCOTIQUE from our beginning, they also provide essential resources and support aimed at empowering and spotlighting Black-owned businesses. 1% of the revenue from this month's boxes will go towards supporting a scholarship for a small business to attend the SheaMoisture Dartmouth program. We should also mention that Founder and CEO, Dana Hill-Robinson is a proud alumna of the SheaMoisture Fellowship for Minority Women Entrepreneurs in partnership with Dartmouth College Tuck School of Business and Luminary. 

Now, let’s get into this amazing SheaMoisture Takeover Box. We have carefully curated five of SheaMoisture’s top-selling products to pamper your tresses. Find out more about Manuka Honey & Yogurt Strengthen & Protect Oil, Bonding Oil, Coconut & Hibiscus Curl Enhancing Smoothie, Jamaican Black Castor Oil Strengthen & Restore Treatment Masque, and Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner and how each of these products can work for you.

How did SheaMoisture get its start?

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa.

The founder of SheaMoisture, Richelieu Dennis, sold the original SheaMoisture products on the sidewalks of Harlem, New York in 1991. With every SheaMoisture purchase you show support of our mission to reinvest back in our communities.

SheaMoisture is famous for their hair care collections. What inspires you to create these collections?

As a leader in the textured hair care space for more than 30 years, SheaMoisture is committed to providing Black women with quality products that serve her unique hair needs from scalp care, bond repair to curl enhancing products all with damage defying moisture that enables limitless styling versatility. 

How many hair care collections do you offer?

We offer over 10 collections to address the unique needs of the textured hair, with fan favorites including, Coconut & Hibiscus, Jamaican Black Castor Oil, Manuka Honey & Mafura Oil, Virgin Coconut Oil, Raw Shea Butter, and Manuka Honey & Yogurt.


Manuka Honey & Yogurt Strengthen & Protect Oil

 

Is the Manuka Honey & Yogurt Strengthen & Protect Oil for all hair types?

The SheaMoisture Manuka Honey & Yogurt Strengthen & Protect Oil is uniquely formulated for those with wavy to curly hair types who are looking to create a protective shield around strands, add more moisture and control frizz.

What are the benefits of the Manuka Honey & Yogurt in the oil?

Manuka honey and yogurt balances scalp PH and helps to seal in moisture, leading to reduced breakage and strengthened hair.

What are the key ingredients in the Manuka Honey & Yogurt Strengthen & Protect Oil?

The SheaMoisture Manuka Honey & Yogurt Strengthen & Protect Oil is complete with Amla and Karanja Seed oil which are rich in phytonutrients, vitamins and minerals to moisturize and strengthen hair strands.

What is the best way to use the Manuka Honey & Yogurt Strengthen & Protect Oil?

We recommend applying 2-3 pumps of the SheaMoisture Manuka Honey & Yogurt Strengthen & Protect Oil to damp or dry hair starting at the ends and working up to the roots and then style as desired.  

What can people expect after using the Manuka Honey & Yogurt Strengthen & Protect Oil?

Following the use of the lightweight SheaMoisture Manuka Honey & Yogurt Strengthen & Protect Oil, consumers can expect moisturized strands, less breakage and controlled frizz for beautiful, long-lasting styles. SheaMoisture Manuka Honey & Yogurt Strengthen & Protect Oil shields your strands from heat, providing 80% less breakage when used before heat styling and 24-Hour humidity control. ​

What are the best follow up products to use after using the Manuka Honey & Yogurt Strengthen & Protect Oil?

We recommend using the SheaMoisture Manuka Honey & Yogurt Strengthen & Protect Oil as the last step in your wash day and styling routines. For best results, we recommend cleansing and conditioning your hair with the SheaMoisture Manuka Honey & Hydrate Shampoo and Conditioner, then using the SheaMoisture Manuka Honey & Yogurt Hydrate + Repair Multi-Action Leave-In to hydrate your hair before applying the SheaMoisture Manuka Honey & Yogurt Strengthen & Protect Oil.



What are the benefits of your Bond Repair Bonding Oil?

The SheaMoisture Bonding Oil is a multi-tasking all-in-one oil that works as a heat protectant and offers 24-hour frizz and humidity control while leaving hair soft, easy to detangle and moisturized.

What are the key ingredients in the Bond Repair Bonding Oil?

Amla Oil is the key ingredient of SheaMoisture Bonding Oil as it’s known for its exceptional benefits for hair health. Amla Oil, derived from the Indian gooseberry fruit, is renowned for its rich source of antioxidants, essential fatty acids, and vitamins. These properties are known to promote hair strength.

What’s the best way to use this Bonding Oil?

We recommend applying 1-2 pumps of the SheaMoisture Bonding Oil into your hands and smooth over damp or dry hair, before or after styling, concentrating on mid-lengths and ends. 

Is the Bond Repair Bonding Oil for all hair types?

The SheaMoisture Bonding Oil, as well as other products within the SheaMoisture Bond Repair Collection (SheaMoisture Bond Repair Shampoo, Bond Repair Conditioner, Bond Repair Masque and Bond Repair Leave-In Conditioner), is specifically made to address hair loss frustrations from breakage experienced by those with type 3 and type 4 hair. The Bond Repair system is scientifically proven to make hair stronger and reduce breakage by repairing and rebuilding broken hair bonds for those with type 3 and type 4 hair.

What other products do you offer in the Bond Repair collection?

In addition to the SheaMoisture Bonding Oil, we offer a 4-step Bond Repair system inclusive of the SheaMoisture Bond Repair Shampoo, Bond Repair Conditioner, Bond Repair Leave-In Conditioner and Bond Repair Masque. 

Is the Coconut & Hibiscus Curl & Shine collection for all hair types?

The SheaMoisture Coconut & Hibiscus Curl & Shine is perfect for those with wavy to curly hair types who are looking to create beautiful and slaying styles, though we invite all those who find our products effective to enjoy them.

What’s the best way to use the Coconut & Hibiscus Curl & Shine collection?

We recommend pairing SheaMoisture Coconut & Hibiscus Curl & Shine products with other products within the extensive collection for a successful wash and styling day. Start your wash day with the Coconut & Hibiscus Shampoo and Conditioner, create your stunning look with the Coconut & Hibiscus Curl Enhancing Smoothie, Coconut & Hibiscus Frizz-Free Curl Mousse and Coconut & Hibiscus Styling and/or Edge Gel, then complete the look with the Coconut & Hibiscus Smooth & Shine Oil.

What inspired the Jamaican Black Castor Oil Collection?

As a brand that is committed to providing the Black woman with quality products that address her unique hair needs, we saw a need in the Black community for products catered specifically for those who regularly color, straighten, relax or heat style their hair to help address damage and breakage concerns. 


What’s the best way to use the Jamaican Black Castor Oil Masque?

We recommend cleansing the hair with the SheaMoisture Jamaican Black Castor Oil Shampoo before evenly applying the SheaMoisture Jamaican Black Castor Oil Masque to your hair. We also recommend letting the product penetrate your hair for 15 to 30 minutes before thoroughly rinsing out, styling your hair and laying your edges with the SheaMoisture Jamaican Black Castor Oil Edge Gel.

What are the benefits of the Jamaican Black Castor Oil Masque?

The SheaMoisture Jamaican Black Castor Oil Masque is a deep conditioning masque that restores damaged, brittle or chemically processed hair. The SheaMoisture Jamaican Black Castor Oil Masque is perfect for those who regularly color, straighten, relax or heat style their hair.

How do you use the Jamaican Black Castor Oil Leave In?

For best results, we recommend first washing and conditioning your hair with the SheaMoisture Jamaican Black Castor Oil Shampoo and Conditioner. Once hair is dry, apply the SheaMoisture Jamaican Black Castor Oil Leave In and gently comb through your hair to make sure the leave in is distributed evenly.

What can people expect after using the Jamaican Black Castor Oil Leave In?

After using the ultra-nourishing SheaMoisture Jamaican Black Castor Oil Leave In, users can expect softened, conditioned and repaired hair thanks to a powerful combination of Jamaican Black castor oil, shea butter, peppermint and apple cider vinegar. The SheaMoisture Jamaican Black Castor Oil Leave In helps to detangle hair while supporting elasticity, so hair strands are less prone to breakage.

Is the Jamaican Black Castor Oil for all hair types?

Jamaican Black Castor Oil is perfect for those who regularly color, straighten, relax or heat style their hair (even in wavy, curly, or coily textures). A protective layer is added to help protect against split ends and frizz. 

What’s next for SheaMoisture?

SheaMoisture will continue to expand in the hair category and beyond to continue to meet the underserved needs for people with textured hair and skin of color in our community. 


Additionally, SheaMoisture created the Business That Bonds initiative to enhance opportunities for Black business owners through financial support and increased visibility at culturally significant events. Timed to Black Business Month, the initiative will launch at CURLFEST 2024 and will also be activated at CultureCon, the She Did That. Holiday Bazaar, and more. The initiative is an extension of the brand’s support of Black entrepreneurs through intentional investment and resources.

Those who get the August Box will receive all five of these amazing products. What do you want them to know about these products?

All of the SheaMoisture products included within the August Box are some of the brand’s highest rated and most loved products. The SheaMoisture Manuka Honey & Yogurt Strengthen & Protect Oil, SheaMoisture Bond Repair Bonding Oil, SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie, SheaMoisture Jamaican Black Castor Oil Masque and SheaMoisture Jamaican Black Castor Oil Leave In Conditioner are able to address an array of hair concerns and have your hair looking and feeling its best. Available now HERE!


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