INSIDE THE BRAND: SASHAPURE

Sometimes, the name just says it all, and that’s what we can say about Sashapure. This new hair care product is the first hair care line infused with USDA-certified organic Peruvian Sacha Inchi Oil that nourishes and heals your hair, skin and nails. Read all about how this amazing oil has given life to this new brand and how your curls can get the definition and hydration that we so often seek.


We’re really excited about having you in our September Box; please tell us how Sashapure got its start?

Our founders were on the hunt for a sustainable ingredient that would be healing and nurturing across categories, from hair, skin and beyond. After a two-year search, they found the Sacha Inchi Seed, which can be pressed into an oil that has amazing properties for your whole body inside and out. Coming from past experience in the hair care business, we created Sashapure, a line of high-quality effective products that leaves hair looking, feeling and smelling amazing!

Tell us about Sachi Inchi Oil.

To create the most effective hair and skin products possible, we knew we had to use the healthiest ingredients, which is why Sashapure’s key ingredient, USDA Certified Organic Sasha Inchi Oil, is the foundation of all our formulas. Our cold-pressed virgin Sacha Inchi Oil is a 3,000-year-old Peruvian Amazon super food that contains the nutrients vital for hydrated, natural hair, and well-nourished, resilient skin. The oil is light in nature, making it absorb easily and quickly into the hair and nails. This makes it exceptional in hair products, facial serums, creams and lotions. Sacha Inchi has 48% more healing power than Argan Oil, 17 times more omegas 3 & 6 than wild salmon, and the highest amount of unsaturated fatty acids on the market.


You’re pretty new to the market, and you’ve already created a lot of buzz about your product, what has been your key to success thus far?

Our success thus far has come from getting the stamp of approval from what we call "everyday influencers." These are the women you see everyday with awesome hair. You see them at work, school, in the grocery store, out on the town, and all over social media. They are the girls that everyone stops to ask "which products do you use?" and without even knowing it, they help to educate women in their community on how to care for their curls. With curlfriends like these, we're destined to win!

What is your commitment to making product for natural hair?

Sashapure gives women with multi-textural hair the opportunity to heal, nourish and renew their hair, while providing a fresh outlook on hair styling possibilities. We stand for products that enhance your hair’s natural beauty. We stand for products and quality formulations that do the hard work for you. We stand for a pure, clean approach to hair care that frees you to do more for your hair. We stand for the healing power of USDA Certified Organic Sacha Inchi Oil. We stand for healthy hair that you will love to touch, smell, and style


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I’m very happy to have had the opportunity to try your Perfectly Defining Curl Cream and I have to say I’m totally in love with it. Please tell us tell us why it makes your hair feel so amazing.

The core ingredient in our Perfectly Defining Curl Cream is our Sacha Inchi Oil. Therefore the curl cream has the highest source of omega 3,6 and 9, which is essential for hydration and leaves curls well defined and soft.

What is the best way to use this curl cream to get the best results?

The best way to use our curl cream is to apply on damp or towel dried hair. It can be used to do twist outs or wash and wear. Make sure the hair strands are evenly coated.

What makes your styling cream different from other styling products?

We infuse our products with Certified Peruvian Sacha Inchi Oil and our ingredients are helpful in blocking humidity and controlling frizz.

Is this for all hair types?

Yes, it’s great for all hair types!

What other products can you suggest that will compliment the Curl Cream?

Try our Healing Shampoo it's sulfate free and it gently cleanses as well as moisturizes the hair without weighing it down.


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Please tell us about your Restorative Conditioning Masque?

Our Restorative Conditioning Masque is a deep conditioning treatment that can be used to revitalize dry, damaged hair caused by chemicals color or other environmental aggressors.

How often should the masque be used?

Our Restorative Conditioning Masque can be used as often as needed. We recommend once or twice per month and using our Healing Conditioner in between. Many of our curlfriends use this as a leave in conditioner as well.

Is this for all hair types?

It is good for all hair types, especially dry, damaged or color-treated hair.

Does this conditioner detangle the hair as well?

Yes. It detangles extremely well. Both our Healing Shampoo and Healing Conditioner work wonders for tangled or matted hair.

What results can people expect after using this product?

They can expect stronger, healthier hair with lots of body and shine.

What other products can you suggest that will complement this masque?

Our Deeply Therapeutic Hair, Scalp & Skin Elixir compliments the masque. Just add a few drops of the elixir to the masque for added shine and hydration. This elixir can also be used on dry scalp and skin.

What are the top three concerns that you often hear about hair and what are your solutions for these concerns?



  1. Hydrating Hair: Use our Healing Shampoo and Healing Conditioner weekly to maintain moisture balance


  2. Itchy Scalp: Our Elixir soothes itchy scalp. Section hair and apply as needed.


  3. Smoothing when straightening hair: Our Smoothing and Shine Hair Treatment eliminates frizz and has a thermal protectant. It is an ideal styling tool when looking to smooth flyaways on straight hair days.






What’s next for Sahsapure?

We've been enjoying getting out into the community and connecting one-on-one with curlfriends across the country! We are gearing up for Quintessential Naturals in Miami this month. We love meeting women who rock their hair with pride so look out for us in a city near you! As far as the product line goes, we are working on extensions to our hair care line to include cleansing and styling, as well as a line of skincare products that leverage the power of Sacha Inchi.

Each of our monthly subscribers will be receiving full size products in their box, what is the one take-away that you’d like to leave them with?

We want women and girls with kinks, coils, and curls to be unapologetic about their beauty! Yes, you might sometimes envy women with naturally bone-straight tresses, but as we all know, the grass is always greener on the other side of the flat iron. We encourage women and girls with curls to fall in love with the hair they were born with!


To keep up with Sashapure, you can follow them on Twitter, Facebook, Instagram and Pinterest.