Tell us the Jesse's Girl Cosmetics story. How did the brand get its start?
Our company was Founded by Jesse Lawrence - yes, THE Jesse behind Jesse's Girl. We started as a contract manufacturer, creating products for companies such as AVON, Sally Hansen, Coty, and Nutra Nail. Ultimately, we decided we wanted to bring our own high-quality products straight to consumers under our own brand name, and Jesse's Girl was born!
What type of woman uses Jesse's Girl Cosmetics?
A budget-conscious woman who refuses to skimp on quality when it comes to beauty! Our products are designed with all women in mind, but we are especially focused on women age 16-34. Our customers enjoy colorful, highly pigmented products, and above all else know that we value quality and affordability as much as they do - Jesse’s Girl is a hit with women who value top-quality products but not necessarily department store prices.
What makes your products especially effective or unique?
We focus on fashion-forward beauty at any budget. We know that a beautiful face shouldn’t cost an arm and a leg!
Why does a woman need your product in her beauty routine?
Thanks to our affordable price points, women who use our products can try tons of new looks without breaking the bank. From workplace warriors to nightlife natives, we’ve got something for everyone, and everyone can be adventurous and try a bold new look without investing their life savings into it!
What's new for the brand?
Not only are we working on developing new products and new colors for Jesse’s Girls everywhere, we’re working hard to make our products more available to our fans and look forward to our continued expansion. We’re excited to say that in addition to Rite Aid stores and JessesGirlCosmetics.com, many of our most popular products are also now available online at Walgreens.com, Drugstore.com, Jet.com and Groupon!
Any new product releases that you would like to share with our readers?
We’re launching some really exciting new products in late 2nd quarter of this year. We’re adding three new colors to our best-selling liquid eyeliner line (Snow White, Blue Hawaii, and Violet). We’re introducing our new Twist & Shout Lip Balm, in five fabulous flavors. Our JulieG Nail Color line is also seeing some new releases this year, with five new colors joining the core line (Tropical, Lilac Frost, Something Blue, Your Majesty, and Riviera) along with our highly anticipated new base coat, It’s All About The Base!
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