What sets Black Radiance® apart from other cosmetics lines for women of color? Their newly augmented beauty app. That’s right, Black Radiance®, not only celebrates the beauty of self-acceptance and inner strength in today’s Black women by encouraging them to be beautiful, Black Radiance®, has also entered the tech world with its first ever beauty app. This past summer, the brand launched Beyond Radiant, the first augmented reality beauty app with an immersive experience where woman can step into the future and be empowered and inspired on so many levels by this cutting-edge creation.
There’s something for everyone in this app. One of the best things we admire is that women can identify with any of the four featured four avatars in the Beyond Radiant app: The Boss Babe, The Champ, The Creator, and The Innovator. These avatars are all Black women who have made significant contributions in their fields. Women like, Jessica Watkins, astronaut and geologist and Starr Andrews, figure skater to name a couple. Check out what Sherry West, Brand Marketing Manager of Black Radiance® had to say about what they hope to achieve with their first step into the beautyverse:
What do you hope to achieve with the Beyond Radiant app?
Black Radiance® Beyond Radiant app was designed to engage with our customers on a new level combining beauty, technology, social media and a little gaming all in one. Essentially the app is created to be your digital BFF (Best Friend Forever) because you can take her/ them with you anywhere in the world creating videos and selfies anywhere anytime. You can document your adventures and memories via the app all while looking gorgeous and posting on social media.
And just like that, now, you can meet your new Digital BFF. Check out Black Radiance®’s instructions from their TikTok page. You can also check out the IG Live interview that Sherry did with COCOTIQUE’s CEO & Founder Dana Hill-Robinson where they talk all about the app and the 10 products in the Black Radiance Takeover Box.
Get the Beyond Radiant APP
Download the app:
Apple App: HERE
Google Play: HERE
Meet your avatar: Discover which empowering figure resonates with your spirit, style, and aspirations.
Customize your avatar: Glam up your avatar with a variety of makeup looks. From bold and daring to subtle and natural, tailor your digital companion to mirror your beauty vision.
Engage in AR: Bring your avatar to life in the augmented reality (AR) space. Engage with her in your environment, take selfies together, and share on social with your community.
Don’t just take our word for it. Check out this AR experience for yourself and watch HERE. We hope that you will enjoy this immersive experience as you step into new reality. And don’t forget to use the products in the Black Radiance Takeover Box. If you don’t have your takeover box yet or would like another one, you can now save 15% Off until Sunday, 10/27/24 at 11:59 PM ET with code BLACKRADIANCE15.
To keep up with Black Radiance, you can follow them on Instagram, Facebook, X, TikTok, and Pinterest.